I make AI agents do real GA4 and GTM work.

One thing that worked at a time - what the agent did, the prompt or kit to copy, and where it broke.

Free. Short. One click to leave.
Start today: the free GA4 Auditor runs 56 checks on your property.
Zlatan Ivanov - co-founder of Trackian, speaker at SerpConf Sofia 2026 ("AI Agents in Analytics").

Start here

Runs 56 checks on your GA4 property and tells you what to fix first. Free, read-only, takes about a minute.

An open-source Claude Code plugin that turns Claude into a GA4 analyst - what-changed reports, health checks and the context it needs to explain why.

The prompt, context template and worked example I handed out at SerpConf Sofia. Paste it on top of any GA4 question to Claude or ChatGPT.

The first notes are on their way. Follow on LinkedIn to catch them as they land.

I am Zlatan. I have worked with GA4, GTM and marketing data for agencies and online stores for years.

Today I run a small fleet of AI agents that check tracking, audit GA4 setups and write the morning report.

Here I share what works, what breaks, and the prompts and tools you can copy.

I am a co-founder of Trackian. This site is my own workshop.

Run an online store and want the numbers checked for you every day? Trackian does it automatically →